Privacy Policy

Last updated October 3, 2026

Otterly Amazing Pools LLC (“Otterly Amazing Pools,” “we,” “us,” or “our”) explains in this Privacy Policy how we collect, use, retain, and disclose personal information when you visit otterlyamazingpools.com (the “Website”), request a consultation, or communicate with us about that request. These activities are referred to together as the “Services.”

Our business provides pool and related backyard services in Arizona. This policy addresses our Website and consultation communications. It does not describe a separate customer portal, employment application system, or online checkout, which we do not currently offer. If another service requires additional privacy disclosures, we will provide them as appropriate.

Please read this policy to understand our practices and the choices available to you. For questions or privacy requests, email Otterlypools@gmail.com or call (928) 899-0344. Visiting the Website or submitting a consultation request does not, by itself, constitute consent to promotional emails or text messages.

Privacy overview

You provide basic contact information when requesting a consultation. Our hosting, analytics, and embedded technology providers also process technical information about Website visits. We use information to respond to inquiries, manage consultation follow-ups, operate and protect the Website, and understand Website and advertising performance. Promotional communications require your opt-in.

We do not sell consultation contact information for money, exchange it for referral payments, or upload consultation contact lists to advertising platforms. The technology providers described below process information to support the Services; Google may also process information under its own privacy terms. Advertising-related disclosures can have a broader legal meaning under some state privacy laws, as explained in Section 10.

You can request access, correction, or deletion by contacting us, unsubscribe from promotional communications, and use the Website cookie controls. Additional rights depend on the law that applies to you and to our business.

1 Information we collect

Information you provide

Our consultation forms collect your first name, last name, telephone number, and email address. We also receive the content of emails, text messages, and other communications you send us concerning your consultation request, together with relevant response and follow-up records. Please provide accurate information so that we can respond to you.

Our Website forms do not accept file uploads. We do not request or maintain property photographs, construction plans, gate or access codes, payment-card details, or financing information through these Services. There are no Website customer accounts or job application forms. Please do not send Social Security numbers, passwords, health information, financial account credentials, or other sensitive personal information through a consultation form or ordinary email.

Information collected through Website technology

Our Website and technology providers may collect IP addresses, browser and device information, operating system information, referring pages, pages visited, timestamps, interactions with Website features, cookie or similar identifiers, and diagnostic or security information. This information may identify a device or be reasonably associated with a person; we do not treat it as necessarily anonymous.

An IP address may indicate a general geographic area. We do not request GPS access or intentionally collect precise device location through the Services. Technical information can be collected through hosting logs, analytics, cookies, embedded videos, and security tools, depending on which features load and your settings.

Information from service providers

We may receive Website usage reports, advertising performance reports, and consultation delivery or follow-up information from the providers supporting our Services. We do not purchase contact lists for these Services. Section 4 explains the providers and integrations involved.

2 How we use information

We use contact information and consultation communications to respond to your request, discuss our pool and related services, coordinate a consultation, and follow up on your inquiry. We use our customer relationship management system to organize these records and communications.

We use technical and usage information to operate and maintain the Website, understand how visitors use it, identify errors, prevent spam and abuse, and evaluate Website and advertising performance. We run Google Ads search and display campaigns to promote our services.

If you separately opt in, we may use your contact information to send promotional emails or text messages. We also use information when reasonably needed to comply with legal obligations, respond to lawful requests, protect rights and safety, resolve disputes, and maintain records of privacy requests or communication preferences.

We do not use consultation information for automated decisions that produce legal or similarly significant effects, such as deciding eligibility for credit. Where applicable law requires consent or another legal basis for a use of information, we will meet that requirement. This policy does not replace a separate consent required by law.

3 When we disclose information

Providers supporting the Services

We disclose information to providers that host and operate the Website, process consultation forms, manage consultation records and communications, provide analytics, deliver embedded content, or protect forms against spam and abuse. These providers need information to perform their functions. Some providers, particularly Google services, may also process technical information for their own purposes under their privacy policies.

We do not distribute consultation contact information to subcontractors, designers, lenders, unrelated marketers, or other businesses for their own outreach through these Services. Our use of hosting, CRM, communications, analytics, and other technology providers still involves processing or disclosure to those providers.

Legal requirements and protection of rights

We may disclose information when required by applicable law, legal process, or a valid governmental request, or when reasonably necessary to investigate suspected fraud or abuse, protect the rights or safety of individuals, enforce lawful agreements, or establish, exercise, or defend legal claims.

Business transactions and your direction

Information may be disclosed during a proposed or completed merger, acquisition, financing, reorganization, or sale of all or part of our business, subject to applicable confidentiality and legal requirements. We may also disclose information when you direct us to do so or provide consent for a particular disclosure.

4 Website providers and integrations

Hostinger and Elementor

Hostinger provides Website hosting and may process Website content, server logs, and technical information necessary to host, secure, and maintain the Website. We use Elementor to build the Website and provide consultation forms. Submitted contact information is processed through our Website and the connected consultation workflow.

GoHighLevel

We use GoHighLevel to support customer relationship management, consultation records, booking or chat features where offered, and email and text follow-ups. The information processed depends on the feature you use and includes contact details and communications relevant to your consultation. We also use this platform for promotional communications when you opt in.

Google Analytics and Google Ads

We use Google Analytics to understand Website traffic and visitor activity, and Google Ads for search and display advertising. Google services can process browser and device information, IP addresses, page URLs, cookie identifiers, and interactions. The information processed depends on the features enabled and your privacy settings. Google may use information to operate and improve its services, measure advertising, prevent abuse, and, depending on settings, personalize content or advertising.

YouTube

Our Website includes embedded YouTube videos. When an embedded video or its associated resources load or you interact with it, your browser may send information to Google or YouTube, including your IP address, page URL, and device or browser information. Cookies or similar technologies may also be used, depending on the embed configuration and your settings.

Google reCAPTCHA

Where installed on our forms, Google reCAPTCHA helps distinguish legitimate requests from automated spam or abuse. It may process technical and interaction information for risk analysis and use a security cookie. Forms using reCAPTCHA are subject to the Google Privacy Policy and Terms of Service.

Cookie preference tool

We use Elementor Cookiez to present cookie choices and manage visitor preferences. The tool may store a preference record so that the Website can remember your selection. Section 5 explains cookie categories and controls.

The following provider notices explain their practices. They supplement this policy and do not replace our explanation of how we use information.

5 Cookies and similar technologies

Cookies are small files stored on a browser or device. Similar technologies can include pixels, tags, and local browser storage. The Website and embedded providers use these technologies for functionality, security, preferences, analytics, and advertising-related purposes.

Essential technologies support Website operation, form security, and remembering cookie preferences. Analytics technologies help measure visits and interactions. Advertising technologies may support campaign measurement or advertising relevance, depending on the Google services and settings enabled. Embedded content technologies support videos and other third-party features.

Under our current cookie configuration, optional cookies may be enabled before you reject them. You can use the Elementor Cookiez controls to reject optional cookies or change the available preferences. Rejecting cookies affects subsequent use of the technologies controlled by the tool; it does not undo information already transmitted. Where applicable law requires prior consent, optional technologies must be withheld until that consent is obtained.

You can also use browser settings to block or delete cookies. Removing cookies may remove your saved preferences, and you may need to select them again. Blocking cookies or third-party content can affect forms, videos, or other features. A cookie rejection does not prevent all essential server logs or every type of information processing.

Google provides additional choices through its advertising settings and the Google Analytics opt-out browser add-on. These tools have their own scope and do not necessarily control all Website technologies or information processing.

6 Email and text message choices

When you request a consultation and provide contact details, we use those details to respond to the request and provide relevant follow-ups, subject to applicable communication requirements. We seek a separate opt-in before sending promotional email or text campaigns. Consent to promotional communications is not required to request a consultation or purchase services.

You can opt out of promotional email by using the unsubscribe link where provided or by contacting us. For text messages, reply STOP or contact us to request that messages stop. For help, contact us at (928) 899-0344 or Otterlypools@gmail.com. Message frequency varies, and message and data rates may apply. We will honor applicable communication opt-outs; we may still send legally permitted non-promotional communications through an appropriate channel.

We do not sell or disclose mobile contact information or SMS opt-in and consent records to third parties or affiliates for their own marketing or promotional purposes. We may disclose these records to providers that support message delivery, manage our communications, or process your opt-out, and as otherwise required by law.

7 How long we retain information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, unless a longer period is required or permitted by applicable law. We do not currently use a single fixed retention period for all consultation records.

For contact details and consultation communications, relevant factors include whether the inquiry is active, when we last communicated, whether follow-up remains appropriate, and whether records are needed to resolve a dispute or meet a legal obligation. For technical and usage information, relevant factors include security and diagnostic needs, analytics usefulness, provider retention settings, and cookie or identifier lifetimes.

We may retain a limited record of communication opt-outs and privacy requests so that we can honor preferences and document our response. When information is no longer needed, we delete it or de-identify it, subject to lawful retention requirements. Backup copies may remain until ordinary backup deletion or replacement, with access limited as appropriate. Providers may retain information under their applicable terms and obligations.

8 How we protect information

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure. No Internet transmission, system, or storage method is completely secure, and we cannot guarantee absolute security.

Please avoid sending sensitive information through Website forms, ordinary email, or text messages. If you believe that information related to your consultation has been compromised, contact us promptly using Section 15. If a breach triggers a notification requirement, we will provide notice as required by applicable law.

9 Children and minors

Our Services are intended for adults seeking pool and related backyard services. We do not knowingly collect personal information from, or direct marketing to, children under 18. We do not offer accounts or public posting features for minors.

If you believe a child has provided personal information through the Services, contact Otterlypools@gmail.com. When we learn that information has been collected from a child contrary to this policy, we will take reasonable steps to delete it, subject to applicable legal requirements.

10 Privacy rights under applicable United States laws

Your privacy rights depend on your residence, the applicable law, and whether that law applies to our business and the information involved. Our services are offered in Arizona, but Website visitors may reside elsewhere. This section does not imply that every state privacy law applies to Otterly Amazing Pools.

Where applicable, you may have rights to confirm whether we process your personal information; obtain access to information and details about its collection, use, and disclosure; correct inaccuracies; request deletion; obtain a portable copy; and opt out of sale, sharing for cross-context behavioral advertising, targeted advertising, or certain profiling. Some laws provide additional rights concerning sensitive information, disclosure recipients, or appeals. We do not intentionally request sensitive personal information through these Services.

We will not unlawfully discriminate or retaliate against you for exercising applicable privacy rights. A request may be subject to legal exceptions, verification requirements, and limits. For example, we may retain information needed to honor an opt-out, comply with law, resolve a dispute, or protect against fraud.

California residents

If the California Consumer Privacy Act, as amended, applies to our business and your information, rights may include knowing and accessing personal information, correction, deletion, opting out of sale or sharing, limiting certain uses or disclosures of sensitive personal information, and non-discrimination. The categories described in Section 1 include identifiers and contact details, Internet or network activity, communications, and general location inferred from technical information. Sections 2 through 4 describe purposes, sources, and recipients; Section 7 describes retention criteria.

We do not sell consultation contact information for monetary consideration or upload consultation contact lists to advertising platforms. However, certain disclosures through advertising technologies may constitute sale or sharing under applicable state law even without monetary payment. Any applicable opt-out right covers those disclosures. You may submit an opt-out through our contact details and use the cookie controls for the technologies they manage.

California residents may also request information about qualifying disclosures to third parties for their own direct marketing under California Civil Code Section 1798.83, where applicable. We do not disclose consultation contact information for that purpose.

11 How to make a privacy request

To request access, correction, deletion, a copy of your information, or an applicable opt-out, email Otterlypools@gmail.com, call (928) 899-0344, or write to the mailing address in Section 15. Describe your request and provide enough information to locate the relevant consultation record, such as the email address or telephone number you used to contact us. Do not include passwords, full payment-card numbers, or government identification documents in your initial request.

For requests requiring verification, we may compare information you provide with existing records or contact you using a method already on file. We will seek only information reasonably necessary to verify identity or authority, and use verification information for handling the request and related security or compliance purposes. Where the law permits an authorized agent, we may require evidence of authorization and any verification the law allows. We will not require identity verification for an opt-out where prohibited by law.

We will respond within the period required by applicable law, notify you of a permitted extension when required, and explain a denial where required. If applicable law gives you an appeal right, you may appeal by contacting the same email address and stating that you are appealing a privacy request decision. We will respond within the applicable appeal period and provide information about further complaint options where required.

If a particular statutory right does not apply, you can still contact us about your information and preferences. We will consider the request in light of our records, operational needs, and legal obligations. Where we rely on your consent, you may withdraw it through the relevant controls or by contacting us. Withdrawal does not undo lawful processing that occurred before withdrawal or processing permitted on another basis.

12 Browser privacy signals

A browser Do Not Track setting and a recognized universal opt-out preference signal, such as Global Privacy Control, are different mechanisms. Do Not Track may not change the operation of Website cookies or third-party services. Use the Website cookie controls and the contact methods above to communicate your preferences directly.

Where applicable law requires us to recognize a universal opt-out preference signal, we will treat a qualifying signal as an opt-out for the processing it covers. Cookie preferences and browser signals may apply only to the browser or device used. You may need to manage preferences separately on other browsers or devices, and a browser preference does not necessarily identify a consultation record for deletion or correction.

13 Third party sites and processing locations

The Website may link to other websites or display third-party content. Their information practices are governed by their own policies. Review those policies before submitting information or interacting with their services. This policy describes our practices and the integrations we use; we do not control every independent use of information by a third-party provider.

Our business operates in the United States. Technology providers may process or store information in the United States or other countries where they operate. Privacy protections may differ between jurisdictions. Where applicable law requires safeguards for a transfer, we will comply with those requirements. This policy does not treat your Website visit as consent to an international transfer where separate consent is required.

14 Changes to this policy

We may update this policy to reflect changes in the Services, integrations, information practices, or applicable law. We will revise the date at the beginning of the policy when changes are made. For material changes, we will provide additional notice or obtain consent where required by applicable law. Please review the current version available on the Website.

15 Contact us

For questions about this policy, communication preferences, or a request concerning your personal information, contact:

Otterly Amazing Pools LLC
3910 Willow Creek
Prescott, AZ 86301
United States

Email: Otterlypools@gmail.com
Phone: (928) 899-0344
Website: otterlyamazingpools.com